The name comes from 1 Thessalonians 1:4-5. Paul says:
For we know, brothers loved by God, that he has chosen you, because our gospel came to you not simply with words, but also with power, with the Holy Spirit and with deep conviction.
The goal of my blogging is that the gospel might impact both myself and others with 'deep conviction' that effects and challenges every area of our lives.
If you find anything interesting, encouraging or even disagree, then please feel free to comment!